Award-winning Author and Wine Importer, Deborah Gray, has drawn on her 30 years of industry knowledge to publish a series of content-rich books about the wine importing business.
How to Import Wine Third Edition - An Insider's Guide
Drawing on her thirty years’ real-world experience as a licensed U.S. alcohol importer and distributor, Deborah M. Gray provides essential tools for the establishment of a progressive US wine importing business. As in her previous editions, she details the critical considerations in branding, packaging, pricing, licensing and regulations, shipping, warehousing, marketing, and more. The book is filled with specific examples of importing triumphs and failures, with particular interest paid to arguably the most important element of business success: acquiring and maintaining effective distribution.
The 3rd edition, just released December 4, 2022, is extensively revised throughout, with an additional 102 pages.